477 Privacy Policy

1. Introduction

This Privacy Policy describes how 477 ("477", "we", "us", "our") collects, uses, stores, and protects the personal data of players who register and use the 477 platform at 477.one. It applies to all 477 players, including those who browse the platform without registering.

477 is committed to handling your personal data responsibly and transparently. We understand that privacy matters to our players in Bangladesh, and we've written this policy in plain language so you know exactly where you stand. By registering on 477 or using any part of the platform, you agree to the practices described in this Privacy Policy.

This Privacy Policy should be read alongside the 477 Terms and Conditions, which govern your use of the platform as a whole. If you have any questions about how 477 handles your data, contact us at [email protected].

2. Data We Collect

477 collects personal data that is necessary to operate your account, process transactions, verify your identity, and comply with legal obligations. The categories of data we collect include:

2.1 Registration Data

When you create a 477 account, we collect your full name, date of birth, email address, phone number, and the password you choose. This information is required to set up and secure your account on 477.

2.2 Identity Verification Data

To comply with Know Your Customer (KYC) requirements and to verify your age, 477 may request copies of government-issued identification documents such as your National ID card or passport. These documents are processed securely and stored only for as long as required.

2.3 Payment Data

When you make a deposit or withdrawal on 477, we collect the payment method details necessary to process the transaction — for example, your bKash or Nagad mobile number. 477 does not store full payment credentials. Transaction records are retained for accounting and compliance purposes.

2.4 Usage Data

477 automatically collects data about how you use the platform, including pages visited, games played, session duration, bet history, and device information. This data helps us improve the 477 platform and personalise your experience.

2.5 Technical Data

We collect technical information including your IP address, browser type, operating system, and device identifiers. This data is used for security monitoring, fraud prevention, and platform optimisation on 477.

Data Category	Examples	Purpose
Registration Data	Name, email, phone, DOB	Account creation and management
Identity Documents	National ID, passport	Age and identity verification (KYC)
Payment Data	bKash / Nagad number	Deposit and withdrawal processing
Usage Data	Games played, bet history	Platform improvement, personalisation
Technical Data	IP address, device type	Security, fraud prevention

3. How We Collect Your Data

477 collects your personal data through several channels:

• Directly from you — when you register on 477, complete your profile, make a deposit, contact support, or respond to a promotion.
• Automatically — when you use the 477 platform, our systems automatically log usage and technical data via cookies and similar tracking technologies.
• From third parties — in some cases, 477 may receive data from payment processors or identity verification providers to complete KYC checks or process transactions.

4. How We Use Your Data

477 uses your personal data for the following purposes:

• Account management — to create, maintain, and secure your 477 account, and to verify your identity when required.
• Transaction processing — to process deposits, withdrawals, and bonus credits on your 477 account accurately and securely.
• Customer support — to respond to your queries, resolve disputes, and provide assistance when you contact the 477 support team.
• Platform improvement — to analyse how players use 477, identify issues, and develop new features that improve the overall experience.
• Fraud prevention and security — to detect and prevent fraudulent activity, money laundering, and other prohibited conduct on the 477 platform.
• Legal compliance — to meet our obligations under applicable laws and regulations, including anti-money laundering (AML) requirements.
• Marketing communications — to send you promotional offers and updates about 477, but only if you have opted in to receive them. You can opt out at any time.
• Responsible gaming — to monitor gaming patterns and identify players who may need support, in line with our responsible gaming commitments.

477 will not use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your consent or as otherwise required by law.

5. Sharing Your Data

477 does not sell your personal data. We share your data only in the following limited circumstances:

5.1 Service Providers

477 works with trusted third-party service providers who assist us in operating the platform — including payment processors (bKash, Nagad, Rocket), identity verification providers, and IT infrastructure partners. These providers are contractually bound to handle your data securely and only for the purposes specified by 477.

5.2 Legal Obligations

477 may disclose your personal data to law enforcement agencies, regulatory bodies, or other authorities if required to do so by law, court order, or in connection with the prevention or detection of crime. In such cases, 477 will disclose only the minimum data necessary to comply with the legal obligation.

5.3 Business Transfers

In the event that 477 undergoes a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and your rights will be protected throughout the process.

6. Cookies and Tracking Technologies

477 uses cookies and similar tracking technologies to improve your experience on the platform. Cookies are small text files stored on your device when you visit 477.one. They help us remember your preferences, keep you logged in, and understand how players use the platform.

6.1 Types of Cookies Used by 477

• Essential cookies — required for the 477 platform to function correctly. These cannot be disabled without affecting your ability to use the site.
• Analytics cookies — help 477 understand how players navigate the platform so we can improve it. Data collected is aggregated and anonymised.
• Preference cookies — remember your settings and preferences on 477, such as language and display options.
• Security cookies — used to detect and prevent fraudulent activity and protect your 477 account.

6.2 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling essential cookies may affect the functionality of the 477 platform. For detailed instructions on managing cookies, refer to your browser's help documentation.

7. Data Retention

477 retains your personal data for as long as your account is active and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:

• Account data — retained for the duration of your account and for up to 5 years after account closure, as required for legal and compliance purposes.
• Transaction records — retained for a minimum of 5 years in accordance with financial record-keeping requirements.
• Identity verification documents — retained for the period required by applicable KYC and AML regulations.
• Usage and technical data — typically retained for up to 24 months, after which it is anonymised or deleted.

When your data is no longer required, 477 will securely delete or anonymise it in accordance with our data retention procedures.

8. Data Security

477 takes the security of your personal data seriously. We implement a range of technical and organisational measures to protect your data against unauthorised access, loss, destruction, or alteration. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the 477 platform.
• Secure, access-controlled servers with regular security audits and penetration testing.
• Strict internal access controls — only authorised 477 staff with a legitimate need can access personal data.
• Two-factor authentication options for player accounts to add an extra layer of security.
• Continuous monitoring of the 477 platform for suspicious activity and potential security threats.

While 477 takes every reasonable precaution to protect your data, no system is completely immune to security risks. If you suspect your 477 account has been compromised, contact our support team immediately at [email protected].

9. Your Privacy Rights

As a 477 player, you have the following rights regarding your personal data:

• Right of access — you can request a copy of the personal data 477 holds about you at any time.
• Right to rectification — if any of your personal data held by 477 is inaccurate or incomplete, you have the right to have it corrected.
• Right to erasure — in certain circumstances, you can request that 477 delete your personal data. Note that some data must be retained for legal compliance reasons.
• Right to restrict processing — you can ask 477 to limit how we use your data in certain situations.
• Right to data portability — you can request that 477 provide your personal data in a structured, machine-readable format.
• Right to object — you can object to 477 processing your data for direct marketing purposes at any time.
• Right to withdraw consent — where 477 processes your data based on your consent, you can withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact the 477 support team at [email protected]. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

10. Minors

The 477 platform is strictly for adults aged 18 and over. 477 does not knowingly collect personal data from anyone under the age of 18. If we become aware that a minor has registered on 477, we will close the account immediately and delete all associated personal data.

If you believe a minor has registered on 477, please contact us immediately at [email protected] so we can take appropriate action.

11. Changes to This Privacy Policy

477 may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or platform features. When we make changes, we will update the "Last Updated" date at the top of this page. For significant changes, 477 will notify players via email or an in-platform notification before the changes take effect.

Your continued use of the 477 platform after any changes to this Privacy Policy constitutes your acceptance of the updated policy. We encourage you to review this page periodically to stay informed about how 477 protects your privacy.

12. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or how 477 handles your personal data, please contact our support team:

Email: [email protected]
Support Hours: 24 hours a day, 7 days a week

For information about your rights as a player, visit our Terms and Conditions page. For responsible gaming support, visit our Responsible Gaming page.